Boaz is a dynamic leader with a rare fusion of creativity, strategy, and adaptability across diverse industries. From refining clothing design and production at Primo Clothing to driving visual merchandising, marketing, and operational excellence at Hugo Boss, he has consistently elevated standards and surpassed performance goals. His leadership in recruitment, team development, and retail strategy proved invaluable during the challenges of COVID-19, where he steered large-scale operations to success.
Fueled by curiosity and innovation, Boaz transitioned into web design, earning certifications and applying his retail expertise to UX/UI development. His intuitive approach to user behavior translates into compelling digital experiences that mirror the effectiveness of well-crafted physical spaces. With standout projects like SHR and Boaz Design Studio, he blends technical precision with artistic vision—creating visually striking, strategically aligned solutions.
His career embodies interdisciplinary excellence, positioning him as a top-tier UX/UI designer and web developer committed to innovative, user-focused outcomes.

From the moment Howchles, the Cavalier King Charles Spaniel, pawed his way into the world, it was clear he had a knack for design. Instead of chasing his tail, he chased color palettes; instead of fetching tennis balls, he fetched pixels with astonishing precision. His owner, Boaz, quickly recognized his talents when Howchles accidentally redesigned a website—and it looked better than before! Naturally, Boaz appointed him CEO of Boaz Design Studio, where Howchles transformed the industry with his keen eye for aesthetics and charming leadership. His famous policies, like mandatory belly rubs before brainstorming, skyrocketed employee morale, and his creative genius made competitors scramble to keep up. Today, he lounges in his executive dog bed, approving web layouts with a wag of his tail, his motto standing firm: "A well-designed website should make tails wag."